White Cube, Hoxton Square
White Cube galleries cover two London locations. The other gallery is covered elsewhere in this guide (Click for the White Cube, Mason’s Yard).
White Cube was set up by Jay Jopling in 1993 as a project room for contemporary art. Although it was one of the smallest exhibition spaces in Europe, it was arguably one of most influential commercial galleries of the past decade. Originally situated on the second floor of 44 Duke Street, St James’s, one of London’s most traditional art dealing streets, White Cube, Duke Street was, literally, a simple white cube, a room within a room, designed by the architect Claudio Silvestrin. (White Cube, Duke Street closed in 2002.)
White Cube’s premise is to allow the artist to present a single important work of art or body of art that would retain attention within a focused environment. This idea is similar in a way to Walter de Maria’s ‘Earth Room’ in New York. Artists have only ever been invited to exhibit once.
From White Cube’s website – all credit White Cube:
In April 2000, White Cube, Hoxton Square was set up as a second, larger gallery space in London’s East End. Housed in a 1920s light industrial building, and designed by architects MRJ Rundell and Associates, White Cube Hoxton Square has 2000 square feet of uninterrupted exhibition space.
Expect to see some thought provoking and possibly provocative art on display that will certainly grab your attention.
Hoxton Square,
London,
N1 6PB
Telephone: 0207-930-5373
Reviews of similar artists: