White Cube, Mason’s Yard
White Cube galleries cover two London locations. The other gallery is covered elsewhere in this guide (please click for the White Cube, Hoxton Square guide).
White Cube was set up by Jay Jopling in 1993 as a project room for contemporary art. Although it was one of the smallest exhibition spaces in Europe, it was arguably one of most influential commercial galleries of the past decade. Originally situated on the second floor of 44 Duke Street, St James’s, one of London’s most traditional art dealing streets, White Cube, Duke Street was, literally, a simple white cube, a room within a room, designed by the architect Claudio Silvestrin. (White Cube, Duke Street closed in 2002.)
White Cube’s premise is to allow the artist to present a single important work of art or body of art that would retain attention within a focused environment. This idea is similar in a way to Walter de Maria’s ‘Earth Room’ in New York. Artists have only ever been invited to exhibit once.
From White Cube’s website, all credit White Cube:
White Cube, Mason’s Yard opened in September 2006. It is located off Duke Street, St. James’s, home of the original White Cube gallery, on a site that was previously an electricity sub-station. Also designed by MRJ Rundell & Associates it is the first free-standing building to be built in the St James’s area for more than 30 years. The building houses a main, basement floor gallery which is a naturally lit, double-height space with a second gallery on street level providing 5000 ft² of exhibition space. White Cube, Mason’s Yard continues with an international, high profile programme of exhibitions and was launched with an inaugural exhibition by Gabriel Orozco.
Expect to see some thought provoking and possibly provocative art on display that will certainly grab your attention.
25 – 26 Mason’s Yard,
London,
SW1Y 6BU,
UK
Telephone: 0207-930-5373
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